© Copyright 2013 Howes Diamond Jewelers. All Rights Reserved.
© Copyright 2009 Howes Diamond Jewelers. All Rights Reserved.
Jan Howes started out as a behind the scenes partner doing book keeping and working on the sales floor. Then in 1975, Jan became very active in the business learning every aspect of the industry.
Having one successful store was the impetus for considering a second location. Not wanting to be in competition with themselves, they decided to have a distance between stores. In 1981, they bought a store in Red Wing, Minnesota from someone wanting to retire. Mary Trussoni, who was employed with Howes since 1978, moved to Red Wing as the manager of that location.
Son, Dan Howes, is a graduate of the University of Wisconsin, La Crosse where he received a Bachelor of Science degree in chemistry and biology. He moved to Madison, Wisconsin, where he found a job in that industry, but just couldn’t seem to find his niche. He worked part time in a Madison jewelry store, which made him realize that he missed the jewelry business. His experience working at his parents La Crosse store during high school and college inspired him to move back to the La Crosse area. In 1998, Dan joined the family business.
Today, Howes Diamond Jewelers continues to grow. In September 2008, the La Crosse store moved from the Jay Street location to the newly remodeled location on the corner of 4th & Main Street, with our own parking lot. The new location tripled in showroom size, allowing us to expand our bridal department.
Bill Howes in the first store located upstairs
Dan Howes at the store located in the
Village Shopping Center
Sheila Howes in an advertisement
for Howes Diamond Jewelers
New location on 4th and Main in La Crosse
Red Wing, Minnesota location
First street level store on Jay Street
New location after move from next door
Both stores offer designer lines of engagement rings and wedding bands; styles you won’t see at any other store within our trade area. In addition, we have many styles of anniversary rings, diamond pendants, diamond earrings, unique collection of 14Kt. Gold and sterling silver necklaces, earrings and bracelets.